09
Upton
Client
Client
Amacon
Amacon
Location
Location
Downtown Denver
Downtown Denver
Year
Year
2024
2024
About
About
The first for-sale high-rise to come out of the ground in over a decade, Upton was leading the downtown Denver market into a new chapter with a bold, dual tower design. The building design, skyline silhouette and mountain views would all be iconic. But the business district location needed some vision and story-telling about what would, and could be. Our thesis: We aren’t in a vibrant retail-rich character-filled neighborhood. But we are surrounded by them. We’re a hub and jumping off point with incredible access to the city’s best neighborhoods. We want to embrace them, make their story ours and unapologetically own our location at the center. Let the story begin...
The first for-sale high-rise to come out of the ground in over a decade, Upton was leading the downtown Denver market into a new chapter with a bold, dual tower design. The building design, skyline silhouette and mountain views would all be iconic. But the business district location needed some vision and story-telling about what would, and could be. Our thesis: We aren’t in a vibrant retail-rich character-filled neighborhood. But we are surrounded by them. We’re a hub and jumping off point with incredible access to the city’s best neighborhoods. We want to embrace them, make their story ours and unapologetically own our location at the center. Let the story begin...







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Positioning
Branding
Renderings
Renderings
Website
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Digital
Credits
Positioning
Branding
Renderings
Renderings
Website
Signage
Digital
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