For a hip, creative and culinary-forward neighborhood, the current generation of competitive residences were quite bland and disconnected. A copied and pasted vibe. Templated and corporate looking, filled with stock photos and marketing speak, dated palettes and a Google map as the neighborhood section. This is a savvy audience in a trend-forward neighborhood that's absolutely filled with great content and visual stories, so there was a real opportunity to connect to the audience and create a brand that represented the lifestyle in a stylish, authentic and personal way. The concept arrives there by mixing refined with relatable. Proper yet non-conformist. A brand-new, top-of-market, sophisticated residence that has a youthful, fun and friendly persona. A seriously styled home, with an adventurous backyard.